Austin Wayne Self to drive Modified Class in NASCAR Whelen All-American Series

Austin Wayne Self today announced the addition of the Modified class to his NASCAR Whelen All-American Series schedule at Thunderhill Raceway in Kyle, Texas. He will race for the 2011 NASCAR A-Line Modified championship with Crew Chief J.C. Umscheid. The #5 Modified car of Umscheid Racing Services will now become the #07 car to reflect the Austin Wayne Self brand.
NASCAR recently lowered the age limit for drivers in its feature division (Division 1), which is the Modified class at Thunderhill Raceway. Since Austin’s fifteenth birthday is on March 5, opening day for the racing series, he is now able to join the Modified class. Austin and Umscheid Race Services will have the opportunity to compete for the Division 1 local, state and national titles and point fund awards.
“I’m stoked to have two rides this year, and I know we will be competitive right out of the box. I’ve only been in a Modified once in my life, and that was last weekend when Hogan Naumann let me drive his a few laps. It was sweet for sure,” says Self.
“We are looking forward to working with a talented driver like Austin, who has shown he can win in pretty much any type of car. This puts one of our cars in a great position to repeat as the Modified championship,” says J.C. Umscheid.
In 2010 Austin was named the TSRS Rookie of the Year in the Late Model stock car class, a season that included 3 first place finishes and 3rd overall in points. This year the TSRS Late Model stock cars are racing as a part of the NASCAR Whelen All-American Series. This means that Austin will race in both the Late Model stock car and Modified classes in that series.
Austin’s NASCAR Whelen All-America Late Model stock car and Modified racing season opens Saturday, March 5 at Thunderhill Raceway in Kyle, Texas.
About Austin Wayne Self
Austin Wayne Self is a 14-year-old Late Model stock car and kart-racing champion. In 2011, Austin starts his second Late Model stock car season in the NASCAR Whelen All-America Series, and his first Modified season at Thunderhill Racetrack located in Kyle, Texas. In 2010, he was named Rookie of the Year, 3rd Overall in Points and Best Looking Team in the Texas Super Racing Series. Austin is a consistent podium finisher and has been Engineered to Win in any racing environment. Learn more at www.awsracing.com/.
About Umscheid Race Services
Headquartered in Alvarado, Texas, and led by J.C. Umscheid, a third generation racer. Umscheid Race Services provides driver training, race strategy and chassis set-up services to race teams in several series. These teams have won numerous races, track championships, series championships and other awards since signing on with Umscheid.
More information can be found online at www.awsracing.com/.
Terri Hartley
Marketing Refresh
Phone 281-702-2573

AM Racing Appoints Sports Management and Marketing Team

AM Racing today announced the hiring of a team of sports marketing experts charged with developing corporate sponsorship relationships and marketing programs for 14-year-old late model stock car and international kart-racing champion Austin Wayne Self.
Leading the team is Bobby Reynolds of PCM Sports Group, based in Austin, Texas. Bobby spent eighteen years as a professional hockey player and two as a head coach and general manager. His twenty-year professional career included time with the Toronto Maple Leafs of the NHL, in addition to playing in the AHL, IHL, and the European Elite Leagues. Bobby proudly represented Team USA on three different occasions – ’89, ’91, and ’96. While participating on the ’96 team, he won a Bronze medal at the World Championships and earned USA Hockey’s top award, the Bob Johnson Award. Bobby graduated with a Bachelor of Arts Degree in Communications from Michigan State University, where he played and won a National Championship in 1986. Bobby’s knowledge of professional sports at all levels, in addition to his communication skills, hard work, and professional contacts, will make him a valuable asset to lead AM Racing’s sports management initiatives. 

The marketing team consists of talented individuals with deep expertise in brand marketing, online marketing social media. The team is chartered with growing Austin’s brand, managing his online properties and further expanding the loyal fan base. The team includes Terri Hartley of Marketing Refresh, based in Houston, Texas and Taylor & Brookover, based in Austin, Texas.

“We are thrilled to have sports management and marketing experts who are true leaders in their respective fields. We believe you are who you surround yourself with, and Austin aspires to be a champion in every sense of the word. We are blessed to have such a strong group of experts in our corner,” said Tim Self, President and Founder of AM Racing. 

Austin opens the NASCAR Whelen All-America late model stock car race season Saturday, March 5 at Thunderhill Raceway in Kyle, Texas.

About AM Racing
Headquartered in Austin, Texas, AM Racing was recently founded to manage the business and operational aspects of Austin Wayne Self’s racing programs, which include a national Kart racing program and the NASCAR Whelen All-American Series Late Model program. Efforts are also underway to add a Pro Truck program to AM Racing’s 2011 campaign.

About Austin Wayne Self

Austin Wayne Self is a 14-year-old ASA late model stock car and kart-racing champion. In 2011, Austin starts his second late model stock car season on the NASCAR Whelen All-America Series at Thunderhill Racetrack located in Kyle, Texas. In 2010, he was named Rookie of the Year, 3rd Overall in Points and Best Looking Team on the Texas Super Racing Series. Austin is a consistent podium finisher on multiple open wheel kart racing circuits. Learn more at Austin Wayne Self 

About PCM Sports Group, LLC
PCM Sports Group is an Austin, Texas based professional sports management firm specializing in athlete representation, contract negotiation, securing endorsements and a number of other services. Learn more at PCM Sports Group

About Marketing Refresh

Marketing Refresh, led by Terri Hartley, is an online marketing services firm based in Houston, Texas. Terri has over sixteen years marketing experience and specializes in branding, developing online marketing strategies, website development, SEO and social media management. Learn more at Marketing Refresh 

About Taylor & Brookover, Inc. (TAB)
Gregory Taylor and Steven Brookover manage social media sites for clients to increase publicity and financial growth. These social media sites include Facebook, Twitter, MySpace, YouTube and numerous others. TAB also offer content management for websites. Learn more at TABinc

Terri Hartley
Marketing Refresh

Despite Tough Conditions, Austin Wayne Self still puts the KartSport Arrow on the Podium

A series of unfortunate events plagued Austin Wayne Self’s weekend in Florida but were not enough to dishearten him or his KartSport Arrow team.

The Orlando rounds of the 2011 Florida Winter Rotax Max Tour showcased the top talent in the karting world. Drivers from over 30 countries flocked to the Orlando Kart Center to claim top honors at the Rotax Max Challenge last weekend.
Friday’s qualifying rounds all occurred on a wet track. At the end of timed practice Austin had the #70 Arrow Kart in the top position on the speed chart; #1 out of 68.  However, the new Mojo rain tires the team mounted for 1st round qualifying didn’t agree with the set up and dropped the Arrow Kart from 1st to 39th.  Not knowing for sure but suspecting the new tires, the team went with a used set of mojo rains for the second qualifier and delivered a front row, P2 starting position.
“We have very little experience racing Mojo tires and prior to tonight had no experience with Mojo rains,” said Tim Self, owner of AM Racing. “That was a very hard lesson to learn and has now put us in a challenging position for a top 3 finish Sunday and the maybe the season Championship”
“When something like that happens, you gotta rebound and move on, “ said Austin in an interview.
To qualify for Sunday, the team would have to race in the Last Chance Qualifier Sunday morning and finish in the top six to move onto the Pre-Final.
Saturday began with a cool dry track and everyone was back on Racing Slicks. With only one morning practice to test the new dry setup, all the karts left the grid except for Austin’s. An electrical short in the starter caused the kart to catch fire in the grid and scuttled the opportunity to test carburetion and set up. The Team would have to put an untested setup on the grid for the pre-main. Starting outside the front row in the Pre-Main, Austin was pushed into the wall on the start severely bending his steering shaft. Austin’s driving was impressive and seemed as though he was “back to himself.” The battle for second through fourth lasted the entire race as top racers from the world battled with Austin. Despite having to hold the steering wheel at 90 degrees to keep the kart straight, he was still able to manage a fourth place finish. However, as if on cue, the penalties pushed him back to ninth position for the Final.
Prior to the Final on Saturday night, Austin said with confidence, ”I will be in third place by the second lap, and I want to get to the lead by the fifth.”
This talented racer started ninth and was in the front by the third lap, surpassing his expectations and everyone else’s watching live online that day. Austin would eventually finish second, although this intense competitor never is satisfied with anything less than first. Salvaging second place was an accomplishment for the Arrow crew after the bent steering shaft, electrical fire and penalties occurred earlier in the day. Austin now had three wins and a second place finish in his last four races.
Sunday’s forecast was projected to be dry and set the stage for a great eight-lap sprint to the finish. Austin and his crew came into the day confident they would finish the Last Chance Qualifier in the top six to reach the Pre-Final.
The race did not go in Austin’s favor the least bit. In turn three of the first lap, Austin was pushed from behind and was caught in a five-car pile up. This pushed Austin to nearly the back of the field. With two laps to go, he got tangled up with another driver, which ended with both racers off the track and out of position to qualify for the Pre-Final later that day. Austin’s weekend was finished at this point.
The weekend was tough on Austin and the Arrow crew, but both are hoping to learn from the mistakes that were made and move forward. “You can’t win every race, but those who can learn from their mistakes will win in the end,” said Austin after his race on Sunday.
Austin will be looking to return to the top spot on the podium in February as the FWT Rotax Series returns to West Palm Beach, Florida at the Palm Beach International Speedway.

Austin Self Makes His Mark Once Again

Once again the Austin native, Austin Wayne Self, amazed the Karting world when he took the top spot on more than one occasion this past weekend in Orlando, Florida.

The Orlando Kart Center hosted the first Florida Winter Tour Formula Kart Championship weekend of the 2011 season. The weather was perfect, racing field doubled from last year and the competition was tight. This tight competition was evident in the Formula Tag Junior division.

Austin was not scheduled to race in the Formula Kart Series until KartSport Arrow Teammate AJ Allmendinger, NASCAR Sprint Cup driver, decided to run this race at the last minute. The team did not want Allmendinger racing alone, so Austin flew to Florida at the last minute to support his teammate.

Arriving early Saturday morning with only six hours of sleep, Austin qualified his kart in 7th position with no practice and finished 2nd in the Pre-Main. When the Main rolled around, Austin was able to lead all twenty laps and win in dominating fashion by more than five seconds ahead of the second place driver. An amazing feat when considering all of the other drivers had at least a full day of practice on Friday.

A bit of controversy arose after the race dealing with racers staying in their designated lanes during the start. Austin was initially assessed a ten-second penalty for being in the wrong lane at the start even though he was in the front row and gained no advantage. The penalty was later reduced to three seconds since Austin stayed in the same lane during the start until long after he had passed the start finish line. Luckily, he still had a two-second lead over the field despite the three-second penalty and took first place.

After all races had concluded for the day, race officials modified the starting lanes to clarify which lanes competitors are expected to use.

“It’s a good day when you can beat these guys. It is only by Grace you can show up and win without practicing,” said Tim Self, father of Austin.

Austin’s good fortune continued Sunday as he qualified second, took first in the Pre-Main and placed himself in position to win yet another race. The Main was the race to see on Florida Winter Tour Live as Austin, Luke Chudleigh and Ashley Rogero battled all race for the top spot.

Austin and Luke pulled away with three laps to go and swapped the lead a few times. When Chudleigh made his move for the lead on the last lap going down the long back stretch, Self forced him deep into turn seven and slipped under him on exit to regain the lead and take the checkered flag. The two competitors showed great sportsmanship and high fived each other after giving the crowd and the online audience a race to remember.

Austin will be back in Orlando, Florida to race in the Florida Winter Tour Rotax Max Series this weekend.

Austin Self scores Las Vegas “Super Nationals” podium finish, International Karting world impressed

Austin, Texas (November 30, 2010) – When the Formula 1 United States Grand Prix™ roars into Central Texas in 2012, it won’t be the first time Austin rocks the global racing community.

Another “Austin,” Vandergrift High School’s Austin Wayne Self, set the international Karting world abuzz after a fantastic week in Las Vegas where he earned a podium finish for the USA behind Brazil and Norway during the annual Las Vegas Super Nationals.

Considered by most to be the World Championships of Karting, the event attracts the best drivers, factories and Karting teams from around the world. Notable drivers include world champions from Formula 1 and Indy Car – Michael Schumacher and Dan Wheldon to name but a couple. Many of the Junior Drivers (under 16) are part of the Formula 1 Ladder System that takes them from karts to GP3, GP2 and then on to Formula 1.

Understandably, it was somewhat surprising to the European crowd that a young American driver rooted in NASCAR-style stock car racing took them to task during every session of the five-day event held at the Rio Casino.

Karting is a fundamental component of European and South American Racing. Their single-minded focus in Open Wheel racing is not diluted by Stock Car or Sprint Racing like it is here in the United States. Naturally, they didn’t expect Americans to be competitive in this venue, let alone a teenager from Texas. Their perspective is entirely logical since no American has been successful in Formula 1 Racing since Mario Andretti raced the F1 circuit in the 70’s.

“It was really cool to watch Austin keep pace with these guys session after session,” said Tim Self, Austin’s dad. “In fact, he had just as much chance of winning the Championship finale as any of the top 3 competitors. Only three-tenths of a second separated the top three karts at the finish line. Not only did Austin turn the fastest lap of the race, but he did it on the last lap. Had the race gone one more lap we may have seen a different outcome.”

But the real story is that unlike his competitors in Las Vegas, Austin is not focused on Karting or Open Wheel racing. The youngster made his Late Model Stock Car debut last season at Thunderhill Raceway, an ASA-sanctioned, 3/8-mile paved oval right here in central Texas, and impressed many by winning three races against some of the toughest stock car drivers in Texas – and took home Rookie of the Year honors as well.

Austin is under contract to run a full slate of National Kart Racing events for the 2011 season, but he also plans to campaign his AM Technical Solutions Late Model Chevy in the NASCAR Whelen All-American Series at Thunderhill Raceway.

“We look forward to racing NASCAR at Thunderhill Raceway in Kyle this 2011 season,“ Austin said. “We have a lot of fans here in Central Texas and the energy at that track is fantastic.”

Racing at Thunderhill Raceway takes the green flag on March 5, 2011.