January 2012 – Austin Wayne Self
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Big Red Adds Big Support to 15-Year Old NASCAR Driver Austin Wayne Self

Soft Drink Brand Becomes Primary Sponsor of the Big Red Chevrolet

January 31, 2012 – (Austin, TX)

In a 1-year sponsorship agreement, Big Red will be the primary sponsor of the 07 Sellers Chevrolet driven by Austin Wayne Self in 2012.

Big Red quote:
“Big Red is very excited to sponsor Austin Wayne Self,” said Gary Smith, CEO of Big Red, Inc. “His long list of achievements prove to be the perfect partnership in continuing Big Red’s legacy on the race track. We look forward to seeing many victories from Self.”

Self will drive 27 races for Sellers Racing in the Late Model Division of the NASCAR Whelen All-American Series in 2012.

“The dream just keeps getting better and better,” says Austin Wayne Self, driver of the new Big Red Chevrolet. First we get a deal with Sellers Racing to race a full season in the NASCAR Late Model series and now we get the opportunity to race for Big Red. It’s unbelievable. The pressure is now square on me to deliver results. With the help of God, who is clearly at work here, me and the Big Red Sellers Racing Chevrolet will deliver for our fans.  I can’t wait for 2012 Season to begin. I will definitely be working as hard as I can to show my fans and my team that their faith is well placed.”

“I think Gary has a clear perspective regarding the potential of this partnership,” says Tim Self President of AM Racing. The fact is both of these brands are Texas homegrown. But the real value here is the match between Austin’s growing fan base and Big Red’s teenage target market. Because of Austin’s age, social media is a part of his life like almost every other teenager in the world. That demographic are the biggest consumers of soft drinks and more than 80% of Austin’s social media fan base is between the ages of 13 and 17.  It’s easy to see the synergy of this relationship.  Austin hit the 30,000 Facebook fan mark in less than a year and we expect the number to continue to rise as he moves out to the heart of NASCAR. We believe that we can be very effective in activating the Big Red brand with these users.  The visual appeal of the Big Red Chevrolet, coupled with the hard-hitting nature of Austin’s driving, and his age could make this the most well known team in the NASCAR Late Model series by the end of the 2012 Season. With NASCAR’s top Late Model team, Sellers Racing, managing the program you have a very powerful combination.  It’s definitely a match made in Heaven from our perspective.”

 

About Austin Wayne Self

Austin Wayne Self, a 15-year-old NASCAR driver from Texas, races for Sellers Racing in Late Model Division of the NASCAR Whelen All-American Series.  Self is also an international Karting champion, having competed since age 5. Self’s career goal is to race NASCAR Sprint Cup and do one-off IndyCar races at the Indianapolis 500.

Learn more about Austin Wayne Self by visiting:
Website www.awsracing.com
Facebook www.facebook.com/AustinWSelf

About Big Red
Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the No. 1 selling red soda, Big Red, Inc. also markets beverage brands NuGrape, Nesbitt’s, All Sport, Big Red Jak Energy, GPure Energy,  VIB, and SANS Soda. The company’s products are distributed widely throughout the Dr Pepper Snapple Group and Pepsi Beverages Company, as well as other independent bottlers and wholesalers. Visit us at bigred.com, and join us at www.facebook.com/bigred and twitter.com/drinkbigred.

Contact
Terri Hartley
Marketing and PR Director
Austin Wayne Self
Phone 281-702-2573
Email terri@marketingrefresh.com

Austin Wayne Self and Sellers Racing Announce 2012 NASCAR Season Schedule

Schedule Features 27 Races at NASCAR’s Top Tracks, Including a Sprint Cup Weekend Race at Richmond International Raceway

Wednesday, January 25, 2012 – (Austin, Texas)

Sellers Racing today announced a 27-race NASCAR schedule for 15-year-old driver Austin Wayne Self.  The team will travel up and down the South Atlantic coast, and focus on the top tracks in the NASCAR Whelen All-American Series.  The season will start in March and go through November at the following tracks:

  • Caraway Speedway (2)
  • Greenville Pickens Speedway (2)
  • Langley Speedway (3)
  • Martinsville Speedway (1)
  • Motor Mile Speedway (5)
  • Myrtle Beach Speedway (1)
  • Richmond International Raceway (1)
  • Rockingham Speedway (1)
  • South Boston Speedway (7)
  • Southern National Motorsports Park (4)

“Every time I look at the schedule, I get excited about a different race.  These are the tracks I have always dreamed about racing on.  There are definitely going to be a lot of challenges as we learn all of the ins and outs, and that’s why I’m so excited to be a part of the Sellers Racing team,” says Austin Wayne Self.

“Richmond is the race that I’m looking forward to the most.  If we make the field of Denny’s Short track Showdown, we’ll get to compete against the Sprint Cup drivers like Denny Hamlin, Kyle Busch and Tony Stewart.  Martinsville will also be fun since that’s a Sprint Cup track.  Anytime you can get experience like that, it’s very valuable.”

“This will be the most racing we’ve ever done, but I know that Austin is up for the challenge,” says Tim Self, Owner and CEO of AM Racing.  “Austin will be enduring a lot of changes between moving to a new part of the country, starting with a new team and racing on different tracks but I think that’s where his 11 years of racing experience will pay off.  He’s always been able to adjust quickly and rise to the occasion and perform at a very high level.  We’re all just so thankful for the opportunity to represent Sellers Racing and NASCAR at the top tracks in the country.”

“We got the opportunity to spend time with Austin during the Late Model 300 at South Boston last October.  There is no question he is ready to compete at this level.  He has the right attitude, work ethic and skills and we all work together to make sure he’s very prepared,” says HC Sellers.

Sometime during the month of April the team will also work in a weekend for Self to fly home to Texas to take his driver’s license test.  His 16th birthday is in March, but due to his hectic racing schedule, April will probably be his first opportunity to get back home for the road test.

For the complete 2012 NASCAR Season Schedule, please visit:

http://www.awsracing.com/schedule

 

About Austin Wayne Self

Austin Wayne Self, a 15-year-old NASCAR driver from Texas, races for Sellers Racing in Late Model Division of the NASCAR Whelen All-American Series.  Self is also an international Karting champion, having competed since age 5. Self’s career goal is to race NASCAR Sprint Cup and do one-off IndyCar races at the Indianapolis 500.

Learn more about Austin Wayne Self by visiting:

Website www.awsracing.com

Facebook www.facebook.com/AustinWSelf

 

Contact

Terri Hartley
Director of Marketing and PR
Austin Wayne Self
Phone 281-702-2573
Email terri@marketingrefresh.com

K1 RaceGear Announces Partnership with 15-year-old NASCAR Driver Austin Wayne Self

K1 RaceGear is happy to announce their new partnership with 15-year-old NASCAR driver, Austin Wayne Self.  K1 will become the official safety equipment supplier for Austin’s NASCAR Late Model team.  The partnership will also include a special offer for Austin’s strong social media fan base.

“The end of the 2011 has been so exciting for us.  First, we sign with the best Late Model team in the country with Sellers Racing, and now we sign with K1.  We are also working hard to finalize with our other sponsors, so we will have all the pieces it takes to be successful as we move out to the heart of NASCAR in 2012,” says Self.

“The most important thing to our team – aside from winning races – is providing tangible results for our sponsors.  We look forward to creating several marketing promotions that will help drive value and product sales for K1 RaceGear.  As things develop, we will make announcements to Austin’s fans on his website, Facebook page and on Twitter,” says Tim Self, President of AM Racing.

Self had a successful 2011 season as he recorded his first NASCAR win on his 15th birthday and followed that with 3 more checkered flags, including a double win on May 23rd in both the Pro Modified and Late Model Divisions.

Self also dominated much of the karting season; that is when he was able to take a break from his hectic NASCAR schedule.  Self, racing for KartSport Arrow, started the season by winning the 2010 Florida Winter Tour Formula Kart championship and set a new track record at New Castle Motorsports Park during the WKA Man Cup season.  Self also dominated the field during the Las Vegas SuperNationals by being the only driver ever to sweep all three qualifying races and came within 6 laps of taking the championship when his exhaust pipe broke off for no apparent reason.

K1 RaceGear marketing manager Brad Harvey stated “We are pleased to bring on this new level of partnership on board for 2012. Austin’s large following will help bring an all new awareness to the brand and we look forward to the new market growth we receive from our new partnership. Austin’s ability behind the wheel is something to watch, we are excited to see him be successful with our gear this coming race season.“

Keep an eye out for special promotions for K1 RaceGear equipment through Austin’s social network sites and personal website!

 

Learn more about K1 RaceGear by visiting:

Website www.k1racegear.com

Facebook www.facebook.com/K1RaceGear

Twitter www.twitter.com/K1RaceGear

 

Learn more about Austin Wayne Self by visiting:

Website www.awsracing.com

Facebook www.facebook.com/AustinWSelf

Twitter www.twitter.com/AustinWSelf