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Austin Wayne Self to drive Modified Class in NASCAR Whelen All-American Series

Austin Wayne Self today announced the addition of the Modified class to his NASCAR Whelen All-American Series schedule at Thunderhill Raceway in Kyle, Texas. He will race for the 2011 NASCAR A-Line Modified championship with Crew Chief J.C. Umscheid. The #5 Modified car of Umscheid Racing Services will now become the #07 car to reflect the Austin Wayne Self brand.
NASCAR recently lowered the age limit for drivers in its feature division (Division 1), which is the Modified class at Thunderhill Raceway. Since Austin’s fifteenth birthday is on March 5, opening day for the racing series, he is now able to join the Modified class. Austin and Umscheid Race Services will have the opportunity to compete for the Division 1 local, state and national titles and point fund awards.
“I’m stoked to have two rides this year, and I know we will be competitive right out of the box. I’ve only been in a Modified once in my life, and that was last weekend when Hogan Naumann let me drive his a few laps. It was sweet for sure,” says Self.
“We are looking forward to working with a talented driver like Austin, who has shown he can win in pretty much any type of car. This puts one of our cars in a great position to repeat as the Modified championship,” says J.C. Umscheid.
In 2010 Austin was named the TSRS Rookie of the Year in the Late Model stock car class, a season that included 3 first place finishes and 3rd overall in points. This year the TSRS Late Model stock cars are racing as a part of the NASCAR Whelen All-American Series. This means that Austin will race in both the Late Model stock car and Modified classes in that series.
Austin’s NASCAR Whelen All-America Late Model stock car and Modified racing season opens Saturday, March 5 at Thunderhill Raceway in Kyle, Texas.
About Austin Wayne Self
Austin Wayne Self is a 14-year-old Late Model stock car and kart-racing champion. In 2011, Austin starts his second Late Model stock car season in the NASCAR Whelen All-America Series, and his first Modified season at Thunderhill Racetrack located in Kyle, Texas. In 2010, he was named Rookie of the Year, 3rd Overall in Points and Best Looking Team in the Texas Super Racing Series. Austin is a consistent podium finisher and has been Engineered to Win in any racing environment. Learn more at www.awsracing.com/.
About Umscheid Race Services
Headquartered in Alvarado, Texas, and led by J.C. Umscheid, a third generation racer. Umscheid Race Services provides driver training, race strategy and chassis set-up services to race teams in several series. These teams have won numerous races, track championships, series championships and other awards since signing on with Umscheid.
More information can be found online at www.awsracing.com/.
Contact
Terri Hartley
Marketing Refresh
Phone 281-702-2573
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AM Racing Appoints Sports Management and Marketing Team

AM Racing today announced the hiring of a team of sports marketing experts charged with developing corporate sponsorship relationships and marketing programs for 14-year-old late model stock car and international kart-racing champion Austin Wayne Self.
Leading the team is Bobby Reynolds of PCM Sports Group, based in Austin, Texas. Bobby spent eighteen years as a professional hockey player and two as a head coach and general manager. His twenty-year professional career included time with the Toronto Maple Leafs of the NHL, in addition to playing in the AHL, IHL, and the European Elite Leagues. Bobby proudly represented Team USA on three different occasions – ’89, ’91, and ’96. While participating on the ’96 team, he won a Bronze medal at the World Championships and earned USA Hockey’s top award, the Bob Johnson Award. Bobby graduated with a Bachelor of Arts Degree in Communications from Michigan State University, where he played and won a National Championship in 1986. Bobby’s knowledge of professional sports at all levels, in addition to his communication skills, hard work, and professional contacts, will make him a valuable asset to lead AM Racing’s sports management initiatives. 

The marketing team consists of talented individuals with deep expertise in brand marketing, online marketing social media. The team is chartered with growing Austin’s brand, managing his online properties and further expanding the loyal fan base. The team includes Terri Hartley of Marketing Refresh, based in Houston, Texas and Taylor & Brookover, based in Austin, Texas.

“We are thrilled to have sports management and marketing experts who are true leaders in their respective fields. We believe you are who you surround yourself with, and Austin aspires to be a champion in every sense of the word. We are blessed to have such a strong group of experts in our corner,” said Tim Self, President and Founder of AM Racing. 

Austin opens the NASCAR Whelen All-America late model stock car race season Saturday, March 5 at Thunderhill Raceway in Kyle, Texas.

About AM Racing
Headquartered in Austin, Texas, AM Racing was recently founded to manage the business and operational aspects of Austin Wayne Self’s racing programs, which include a national Kart racing program and the NASCAR Whelen All-American Series Late Model program. Efforts are also underway to add a Pro Truck program to AM Racing’s 2011 campaign.

About Austin Wayne Self

Austin Wayne Self is a 14-year-old ASA late model stock car and kart-racing champion. In 2011, Austin starts his second late model stock car season on the NASCAR Whelen All-America Series at Thunderhill Racetrack located in Kyle, Texas. In 2010, he was named Rookie of the Year, 3rd Overall in Points and Best Looking Team on the Texas Super Racing Series. Austin is a consistent podium finisher on multiple open wheel kart racing circuits. Learn more at Austin Wayne Self 

About PCM Sports Group, LLC
PCM Sports Group is an Austin, Texas based professional sports management firm specializing in athlete representation, contract negotiation, securing endorsements and a number of other services. Learn more at PCM Sports Group

About Marketing Refresh

Marketing Refresh, led by Terri Hartley, is an online marketing services firm based in Houston, Texas. Terri has over sixteen years marketing experience and specializes in branding, developing online marketing strategies, website development, SEO and social media management. Learn more at Marketing Refresh 

About Taylor & Brookover, Inc. (TAB)
Gregory Taylor and Steven Brookover manage social media sites for clients to increase publicity and financial growth. These social media sites include Facebook, Twitter, MySpace, YouTube and numerous others. TAB also offer content management for websites. Learn more at TABinc

Contact
Terri Hartley
Marketing Refresh
terri@marketingrefresh.com